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Reoccurring Recurring Revenue

So, what is this Recurring revenue thing or reoccurring revenue with software all about? We (One Team, One Family, One Purpose) want to have more business that is recurring… so what exactly does that mean?


Recurring: The term "recurring" is commonly used in business contexts to describe a revenue model or a pattern that repeats over a specific period. It refers to an ongoing or repeating action, event, or source of income that is expected to continue indefinitely or for a specified duration. For example, a subscription-based service that charges customers on a monthly basis is considered to have recurring revenue (ie Netflix). Recurring revenue is predictable, consistent, and often forms the foundation for a sustainable business model.

Reoccurring: On the other hand, "reoccurring" is a less common variant of the word "recurring." Although the two terms are similar, "reoccurring" suggests a slightly different meaning. It implies something that happens or repeats periodically, but not necessarily on a fixed schedule or with regularity (weekly movie night may not always happen each week or on the same day). It may connote a less predictable or more irregular pattern compared to the term "recurring." For instance, if an event happens sporadically or at irregular intervals, we might describe it as reoccurring rather than recurring.

Why does this matter to Lone Star?

1. Predictable Cash Flow

One of the most significant advantages of recurring revenue is the ability to establish a predictable cash flow. Instead of relying on sporadic sales, with recurring revenue models we can anticipate the amount of revenue we will generate over a given period. This predictability allows for better financial planning, improved budgeting, and increased confidence in making strategic decisions. We can focus on growth initiatives and long-term investments by eliminating the uncertainty surrounding revenue streams.

2. Customer Loyalty and Retention

Recurring revenue models often require a subscription, which fosters a strong bond between us and our customers. By providing ongoing value, we can establish loyalty and trust, reducing the likelihood of customer churn. When customers are satisfied with the product or service they receive on a recurring basis, they are more likely to continue their subscription, leading to higher customer retention rates. Moreover, loyal customers often become advocates, promoting our business through positive word-of-mouth and referrals, further fueling growth.

3. Increased Customer Lifetime Value

Recurring revenue models can significantly enhance the lifetime value of each customer. When customers subscribe to a product or service over an extended period, their overall spending increases, surpassing the value of a one-time purchase. By nurturing customer relationships and continually delivering value, we can maximize the revenue generated from each customer. Increasing customer lifetime value boosts immediate profitability and provides a solid foundation for sustainable growth.

4. Scalability and Business Expansion

Recurring revenue models offer exceptional scalability potential. Unlike traditional business models that rely on acquiring new customers for growth, with recurring revenue we can leverage our existing customer base to expand their offerings. We can tap into new revenue streams by introducing additional products or services to subscribers without incurring substantial new customer costs (sales calls). This scalability allows for faster growth and a more efficient allocation of resources.


In today's rapidly evolving business landscape, the power of recurring revenue cannot be overlooked. Its ability to provide predictable cash flow, increase customer loyalty and lifetime value, as well as foster scalability makes it a crucial driver of our success. a recurring revenue model can unlock new opportunities, propel growth, and secure our future.

The journey to sustainable success starts with building lasting relationships and delivering ongoing value to our customers.



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